Insights

Getting there – What the hell does that even mean?

Do you say things like ‘Once I get there I’ll…’ and when asked how you are you say ‘Getting there…’ In this probably pedantic blog I’ll try to unpick this and look at enjoying the process more than the outcome without...

Are meal plans the answer?

I have been playing about with different types of software for about a year now that can effectively give bespoke meal plans to our clients. There has been plenty of awful examples and I think I have finally found the one but I have been very against giving out meal...

Jo’s dream dress motivation!

A friend’s wedding was coming up. I spotted a dress I loved and realised that if I went joint custody with a friend it was within my grasp. It arrived, my co-parent tried it on, it fit like a glove and looked amazing. I tried it on. The zip stopped in its...

Running is bad for you right?

I’ve had problems with shin splints, my knees, then my hips, then my pelvis. When I talk about them, I usually get a knowing look – yes, time to give up running. It wrecks your joints. It’s bad for you. At PT school we were told over and over again that...

Is this the future of fitness?

In this blog I am going to try to predict the future, in 5 years time I will revisit this and reflect on what a goon I was. Fitness is still quite a new industry and immature in terms of it’s development, most gym users join a gym and then rarely use it,...

What else do you lose apart from weight?

In this blog I want to talk about opportunity cost, I have just started doing a degree in economics and opportunity cost plays a big part in human behaviour. The fitness industry can be guilty of being way too happy clappy, full of people celebrating not being able to...

The surprising thing about changing your shape

In this blog I want to cover a few things about what actually happens when you start training and why a few recent conversations have led me to believe that people might have the wrong idea. If you lift heavy things quite consistently your body will have to adapt to...